Press

How to Spend It
June 2013

 

The (somewhat curiously) London-based bespoke surfboard company Swami’s is the brainchild of surfing enthusiast Giles Dunn and his wife, Ilka. Their passion for surfing and love of art and design has led – over 10 years of independently run operations – to a cult following and collaborations with tastemakers such as Paul Smith (limited-edition board of 50 from £1,200) and Orlebar Brown. Alongside these high-profile partnerships, Swami’s also maintains a commitment to European artisans and working with environmentally sustainable materials.

 

Sharp Magazine
May 2013

Some don't make 'em like they used to, but others like Swami's Surf Company still do. These classic-looking custom boards from the British surf shop are a throwback to the sport's golden age.

(Canada's premium men's style magazine)

 
uncrate
May 2013

Every once in a while you find a piece of sporting equipment so beautiful, you wonder if it even functions. But make no mistake about it...

Euroman
April 2013

Resin Tint surfboards featured in Sweden's premiere lifestyle magazine

Brand Magazine
July / Aug 2012

Brand profile feature for formative Korean B Magazine. Ray-Ban Special

Designnet
Aug 2012

Special Feature -  Swami's designer + surfing 

(Korean design magazine)

BA Highlife
Aug 2012

... as seen in BA Highlife

Euroman
July 2012

Product featured in Sweden's premiere lifestyle magazine

 
Fancy
July 2012

... as featured on The Fancy

Huck
June/July 2012

There's a reason why it's so difficult to articulate the surfing experience. And it should be difficult. Because if you could put it into words you'd kill it; the whole point is that it should be nebulous and you can't figure it out.